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Q&A: The Impact of “Mass Career Customization” on Gen X and Gen Y
Hi Tammy-
I am curious for your thoughts on how a program such as “mass career customization” might influence the loyalty of gen X and y associates to thier companies. There does not seem to be any long-term research to show its impacts, so would love to hear your initial views on this.
Thanks so much.
Laura
Hi Laura,
I’m a big fan of the Mass Career Customization approach and believe it will have a positive impact on the loyalty of Gen X and Gen Y associates to their companies. (For anyone who is not familiar with this, I recommend the book by this title, available on Amazon.) Both generations value choice and flexibility, which is what this approach provides.
All the best,
Tammy
Filed under: Talent Management Approaches | Published: 01/15/11
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